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brand_summary_-_lenovo

Lenovo Brand Summary


Fonts
Headlines and sub-headers
Gotham Bold (preferred) or Book. Sentence case with tracking set to -40 and leading at 95% of the type size.

Body Copy
Gotham Book. Sentence case with tracking set to 0 and leading at 115% of the type size.

Logo usage
Logo should not appear with a TM. Logo clearance is equal to the height of the Lenovo logo.

Primary colours
Lenovo Red
RGB: R235 G20 B10
HEX: #E1140A
CMYK: C0 M98 Y100 K0
SPOT: 485C

Lenovo Orange
RGB: R255 G106 B0
HEX: #FF6A00
CMYK: C0 M72 Y100 K0
SPOT: 1505C

Lenovo Pink
RGB: R240 G65 B135
HEX: #F04187
CMYK: C5 M90 Y10 K0
SPOT: 7424C

Lenovo Blue
RGB: R62 G141 B221
HEX: #3E8DDD
CMYK: C71 M37 Y0 K0
SPOT: 279C

Lenovo Green
RGB: R106 G195 B70
HEX: #6AC346
CMYK: C61 M0 Y95 K0
SPOT: 360C

Secondary colours
Accent colours for typography only.

Lenovo Black
RGB: R0 G0 B0
HEX: #000000
CMYK: C20 M0 Y0 K100
SPOT: Black C

Lenovo Medium Grey
RGB: R111 G113 B112
HEX: #6F7170
CMYK: C57 M47 Y48 K14
SPOT: 424C

White
RGB: R255 G255 B255
HEX: #FFFFFF
CMYK: C0 M0 Y0 K0

Brand guidelines can be found here:
Clients/Lenovo/_Brand Elements/Guidelines/CURRENT Lenovo_Guidelines_Downloaded 06.09.19.pdf

brand_summary_-_lenovo.txt · Last modified: 2021/09/29 16:16 by karen.clark