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brand_summary_-_lenovo
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brand_summary_-_lenovo [2021/09/29 16:16] (current) karen.clark created |
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| + | ======Lenovo Brand Summary====== | ||
| + | ---- | ||
| + | |||
| + | **Fonts**\\ | ||
| + | **Headlines and sub-headers**\\ | ||
| + | Gotham Bold (preferred) or Book. Sentence case with tracking set to -40 and leading at 95% of the type size.\\ | ||
| + | |||
| + | |||
| + | **Body Copy**\\ | ||
| + | Gotham Book. Sentence case with tracking set to 0 and leading at 115% of the type size. \\ | ||
| + | |||
| + | |||
| + | **Logo usage**\\ | ||
| + | Logo should not appear with a TM. Logo clearance is equal to the height of the Lenovo logo.\\ | ||
| + | |||
| + | |||
| + | **Primary colours**\\ | ||
| + | **Lenovo Red**\\ | ||
| + | RGB: R235 G20 B10\\ | ||
| + | HEX: #E1140A\\ | ||
| + | CMYK: C0 M98 Y100 K0\\ | ||
| + | SPOT: 485C\\ | ||
| + | | ||
| + | |||
| + | **Lenovo Orange**\\ | ||
| + | RGB: R255 G106 B0\\ | ||
| + | HEX: #FF6A00\\ | ||
| + | CMYK: C0 M72 Y100 K0\\ | ||
| + | SPOT: 1505C\\ | ||
| + | |||
| + | |||
| + | **Lenovo Pink**\\ | ||
| + | RGB: R240 G65 B135\\ | ||
| + | HEX: #F04187\\ | ||
| + | CMYK: C5 M90 Y10 K0\\ | ||
| + | SPOT: 7424C\\ | ||
| + | |||
| + | **Lenovo Blue**\\ | ||
| + | RGB: R62 G141 B221\\ | ||
| + | HEX: #3E8DDD\\ | ||
| + | CMYK: C71 M37 Y0 K0\\ | ||
| + | SPOT: 279C\\ | ||
| + | |||
| + | **Lenovo Green**\\ | ||
| + | RGB: R106 G195 B70\\ | ||
| + | HEX: #6AC346\\ | ||
| + | CMYK: C61 M0 Y95 K0\\ | ||
| + | SPOT: 360C\\ | ||
| + | |||
| + | **Secondary colours**\\ | ||
| + | Accent colours for typography only. \\ | ||
| + | |||
| + | **Lenovo Black**\\ | ||
| + | RGB: R0 G0 B0\\ | ||
| + | HEX: #000000\\ | ||
| + | CMYK: C20 M0 Y0 K100\\ | ||
| + | SPOT: Black C\\ | ||
| + | |||
| + | **Lenovo Medium Grey**\\ | ||
| + | RGB: R111 G113 B112\\ | ||
| + | HEX: #6F7170\\ | ||
| + | CMYK: C57 M47 Y48 K14\\ | ||
| + | SPOT: 424C\\ | ||
| + | |||
| + | **White**\\ | ||
| + | RGB: R255 G255 B255\\ | ||
| + | HEX: #FFFFFF\\ | ||
| + | CMYK: C0 M0 Y0 K0\\ | ||
| + | |||
| + | |||
| + | **Brand guidelines can be found here: | ||
| + | Clients/ | ||
| + | |||
| + | |||
brand_summary_-_lenovo.txt ยท Last modified: 2021/09/29 16:16 by karen.clark
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