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brand_summary_-_dynabook

Dynabook Brand Summary


Fonts
Primary font
Myriad Pro Light OT (headlines and body copy)
Myriad Pro Regular OT and Semibold OT (subheads)

Digital font
Arial and Arial Bold (web safe font for use on landing pages, emails, PowerPoint presentations and web banners)

Logo usage
Logo clearance is equal to the size of the square element of the symbol mark within the logo.
Smallest size should be width 20mm or 58 pixels (height of symbol mark).
The symbol mark can be used by itself.
Logo can only be used in black, grey or white.

Primary colours
Black
RGB: R0 G0 B0
HEX: #000000
CMYK: C0 M0 Y0 K100

White
RGB: R255 G255 B255
HEX: #FFFFFF
CMYK: C0 M0 Y0 K0

Dynabook Blue
RGB: R0 G161 B154
HEX: #00ABE7
CMYK: C80 M5 Y0 K0

Secondary colours
Refer to brand guidelines page 8 for further Device Category Palette.

Dynabook Blue 80%
RGB: R75 G189 B237
HEX: #4BBDED
CMYK: C64 M4 Y0 K0

Dynabook Blue 50%
RGB: R162 G215 B246
HEX: #A2D7F6
CMYK: C40 M2 Y0 K0

Dynabook Dark Grey
RGB: R212 G213 B212
HEX: #D4D5D4
CMYK: C20 M14 Y16 K0

Dynabook Grey
RGB: R232 G231 B231
HEX: #E8E7E7
CMYK: C11 M8 Y9 K0

Brand guidelines can be found here:
Clients/Dynabook/_Brand guidelines/dynabook Brand Guidelines July 2020.pdf

Note: Recent update – Dynabook should now always appear in copy with an uppercase D, rather than dynabook as seen in the brand guidelines.

brand_summary_-_dynabook.txt · Last modified: 2021/09/29 15:58 by karen.clark