Fonts
Primary font
Segoe Light (standard text)
Segoe Regular (used for context, subheads)
Segoe Semi Bold (used for emphasis, legibility)

Digital font
Arial
Arial Bold

Body copy should be dark grey, not black. Headlines should be sentence case.

Logo usage Make sure the wave icon is no smaller than 23 pixels on screen and 8mm in print. The logo is also available in white out and mono. Clearance around the Avanade logo should be the wave icon scaled to 40%.

Dominant elements Dominant elements of creative pieces (covers, hero images, etc) should feature the Avanade waves. Either use a cause wave or trim wave. Vertical waves can be used at 1/3, 1/2 or 2/3 of the way across a landscape page.

Primary colours
Avanade Orange
RGB: R255 G88 B0
HEX: #FF5800
CMYK: C0 M65 Y95 K0
SPOT: Pantone 158

Avanade Dark Orange
RGB: R204 G70 B0
HEX: #DC4600
CMYK: C1 M74 Y100 K7
SPOT: Pantone 159

Avanade 80%
RGB: R51 G51 B51
HEX: #333333
CMYK: C0 M0 Y0 K80

Avanade 70%
RGB: R76 G76 B76
HEX: #4C4C4C
CMYK: C0 M0 Y0 K70

Avanade 60%
RGB: R102 G102 B102
HEX: #666666
CMYK: C0 M0 Y0 K60

Avanade 50%
RGB: R127 G127 B127
HEX: #7F7F7F
CMYK: C0 M0 Y0 K50

Avanade 40%
RGB: R153 G153 B153
HEX: #999999
CMYK: C0 M0 Y0 K40

Avanade 30%
RGB: R178 G178 B178
HEX: #B2B2B2
CMYK: C0 M0 Y0 K30

Avanade 20%
RGB: R204 G204 B204
HEX: #CCCCCC
CMYK: C0 M0 Y0 K20

Avanade 10%
RGB: R237 G237 B237
HEX: #E5E5E5
CMYK: C0 M0 Y0 K10

Primary gradients
Solar
RGB: R255 G215 B0
HEX: #FFD700
CMYK: C0 M11 Y80 K0

RGB: R255 G88 B0
HEX: #FF5800
CMYK: C0 M65 Y95 K0

Luminous
RGB: R255 G180 B20
HEX: #FFB414
CMYK: C0 M35 Y100 K0

RGB: R255 G88 B0
HEX: #FF5800
CMYK: C0 M65 Y95 K0

Brand guidelines can be found here:
Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Brand Summary Guidelines.pdf

Colour guidelines can be found here:
Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Color Guidelines.pdf

Gradients and Waves can be found here:
Clients/Avanade/_Brand elements/Wave/Wave Assets