Fonts
Primary font
Silka Semibold (headlines)
Silka Medium and Silka Regular (subheads and support uses)
Texta Bold (to be used in all caps for eyebrows and starters)
Texta Bold or Texta Heavy (body copy emphasis)
Texta Regular (body copy)
Secondary font
To be used when Silka or Texta are unavailable. For use in PowerPoint templates, Google Slides, Word templates, email templates and newsletters.
Gill Sans Bold (headlines)
Gill Sans Semibold and Gill Sans Regular (subheads and support uses)
Arial Bold (headlines)
Arial Demibold (body copy emphasis)
Arial Regular (body copy)
Logo usage
Clearance around the logo is equal to the ‘e’ in the logo.
The Emplifi logo is also available in grayscale, coloured and white, and white out.
Dominant elements
See guidelines for use of icons, vertical starter, horizontal separator and modular shapes.
Primary colours
See guidelines for secondary and grayscale palettes.
Teal
RGB: R73 G199 B237
HEX: #49C7ED
CMYK: C60 M0 Y4 K0
SPOT: Pantone 305C
Purple
RGB: R72 G93 B170
HEX: #485DAA
CMYK: C81 M70 Y0 K0
SPOT: Pantone 7455C
Dark Blue
RGB: R0 G58 B93
HEX: #003A5D
CMYK: C100 M78 Y39 K29
SPOT: Pantone 7694C
Charcoal
RGB: R69 G70 B71
HEX: #454647
CMYK: C67 M60 Y57 K40
SPOT: Pantone 446C
White
RGB: R255 G255 B255
HEX: #FFFFFF
CMYK: C0 M0 Y0 K0
Colours can be found here:
Clients/Emplifi/_BRAND ELEMENTS/Colour Palettes
Brand guidelines can be found here:
Clients/Emplifi/_BRAND ELEMENTS/Brand guidelines