======Emplifi Brand Summary======
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**Fonts**\\ 
**Primary font**\\ 
Silka Semibold (headlines)\\ 
Silka Medium and Silka Regular (subheads and support uses)\\ 

Texta Bold (to be used in all caps for eyebrows and starters)\\
Texta Bold or Texta Heavy (body copy emphasis)\\
Texta Regular (body copy)\\


**Secondary font**\\ 
To be used when Silka or Texta are unavailable. For use in PowerPoint templates, Google Slides, Word templates, email templates and newsletters.\\ 

Gill Sans Bold (headlines)\\
Gill Sans Semibold and Gill Sans Regular (subheads and support uses)\\

Arial Bold (headlines)\\
Arial Demibold (body copy emphasis)\\
Arial Regular (body copy)\\  


**Logo usage**\\
Clearance around the logo is equal to the ‘e’ in the logo. \\
The Emplifi logo is also available in grayscale, coloured and white, and white out.  \\ 

**Dominant elements**\\
See guidelines for use of icons, vertical starter, horizontal separator and modular shapes. \\ 

**Primary colours**\\ 
See guidelines for secondary and grayscale palettes. \\

**Teal**\\ 
RGB: R73 G199 B237 \\ 
HEX: #49C7ED\\ 
CMYK: C60 M0 Y4 K0\\
SPOT: Pantone 305C\\   

**Purple**\\ 
RGB:       R72 G93 B170\\ 
HEX:       #485DAA\\ 
CMYK:    C81 M70 Y0 K0\\ 
SPOT: Pantone 7455C\\

**Dark Blue**\\ 
RGB:      R0 G58 B93\\ 
HEX:      #003A5D\\ 
CMYK:   C100 M78 Y39 K29\\
SPOT: 	 Pantone 7694C\\

**Charcoal**\\
RGB:      R69 G70 B71\\
HEX:      #454647\\
CMYK:   C67 M60 Y57 K40\\
SPOT: 	 Pantone 446C\\

**White**\\
RGB: 	R255 G255 B255\\
HEX: 	#FFFFFF\\
CMYK: 	C0 M0 Y0 K0\\


**Colours can be found here: **\\ 
Clients/Emplifi/_BRAND ELEMENTS/Colour Palettes \\ 
 

**Brand guidelines can be found here:**\\ 
Clients/Emplifi/_BRAND ELEMENTS/Brand guidelines\\