======Avanade Brand Summary======
----

**Fonts**\\ 
**Primary font**\\ 
Segoe Light (standard text)\\ 
Segoe Regular (used for context, subheads)\\ 
Segoe Semi Bold (used for emphasis, legibility)\\ 


**Digital font**\\ 
Arial \\ 
Arial Bold\\  

Body copy should be **dark grey**, not black. Headlines should be **sentence case.** \\  

**Logo usage**
Make sure the wave icon is no smaller than 23 pixels on screen and 8mm in print. 
The logo is also available in white out and mono. 
Clearance around the Avanade logo should be the wave icon scaled to 40%. \\ 

**Dominant elements**
Dominant elements of creative pieces (covers, hero images, etc) should feature the Avanade waves. Either use a cause wave or trim wave. Vertical waves can be used at 1/3, 1/2 or 2/3 of the way across a landscape page.\\ 

**Primary colours**\\ 
**Avanade Orange**\\ 
RGB: R255 G88 B0 \\ 
HEX: #FF5800\\ 
CMYK: C0 M65 Y95 K0\\ 
SPOT:  Pantone 158\\  

**Avanade Dark Orange**\\ 
RGB:       R204 G70 B0\\ 
HEX:       #DC4600\\ 
CMYK:    C1 M74 Y100 K7\\ 
SPOT:     Pantone 159\\  

**Avanade 80%**\\ 
RGB:      R51 G51 B51\\ 
HEX:      #333333\\ 
CMYK:   C0 M0 Y0 K80\\ 

**Avanade 70%**\\ 
RGB:      R76 G76 B76\\ 
HEX:      #4C4C4C\\ 
CMYK:   C0 M0 Y0 K70\\  

**Avanade 60%**\\ 
RGB:      R102 G102 B102\\ 
HEX:       #666666\\ 
CMYK:    C0 M0 Y0 K60\\  

**Avanade 50%**\\ 
RGB:      R127 G127 B127\\ 
HEX:      #7F7F7F\\ 
CMYK:   C0 M0 Y0 K50\\  

**Avanade 40%**\\ 
RGB:       R153 G153 B153\\ 
HEX:       #999999\\ 
CMYK:    C0 M0 Y0 K40\\  

**Avanade 30%**\\ 
RGB:       R178 G178 B178\\ 
HEX:        #B2B2B2\\ 
CMYK:     C0 M0 Y0 K30\\  

**Avanade 20%**\\ 
RGB:     R204 G204 B204\\ 
HEX:      #CCCCCC\\ 
CMYK:   C0 M0 Y0 K20\\  

**Avanade 10%**\\ 
RGB:      R237 G237 B237\\ 
HEX:      #E5E5E5\\ 
CMYK:   C0 M0 Y0 K10\\  

**Primary gradients**\\ 
**Solar**\\ 
RGB: 	R255 G215 B0\\ 
HEX: 	#FFD700\\ 
CMYK: 	C0 M11 Y80 K0\\  

RGB: 	R255 G88 B0\\ 
HEX: 	#FF5800\\ 
CMYK: 	C0 M65 Y95 K0\\  

**Luminous**\\ 
RGB: 	R255 G180 B20\\ 
HEX: 	#FFB414	\\ 
CMYK: 	C0 M35 Y100 K0\\  

RGB: 	R255 G88 B0\\ 
HEX: 	#FF5800\\ 
CMYK: 	C0 M65 Y95 K0\\  

**Brand guidelines can be found here:**\\  
Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Brand Summary Guidelines.pdf \\  

**Colour guidelines can be found here:**\\ 
Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Color Guidelines.pdf\\  

**Gradients and Waves can be found here:**\\ 
Clients/Avanade/_Brand elements/Wave/Wave Assets\\