Revere WIKI - Studio

This page is read only. You can view the source, but not change it. Ask your administrator if you think this is wrong.

======Lenovo Brand Summary======
----

**Fonts**\\ 
**Headlines and sub-headers**\\ 
Gotham Bold (preferred) or Book. Sentence case with tracking set to -40 and leading at 95% of the type size.\\


**Body Copy**\\ 
Gotham Book. Sentence case with tracking set to 0 and leading at 115% of the type size. \\  


**Logo usage**\\
Logo should not appear with a TM. Logo clearance is equal to the height of the Lenovo logo.\\ 


**Primary colours**\\ 
**Lenovo Red**\\ 
RGB: 	R235 G20 B10\\
HEX: 	#E1140A\\
CMYK: 	C0 M98 Y100 K0\\
SPOT: 	485C\\
  

**Lenovo Orange**\\ 
RGB: 	R255 G106 B0\\
HEX: 	#FF6A00\\
CMYK: 	C0 M72 Y100 K0\\
SPOT: 	1505C\\


**Lenovo Pink**\\ 
RGB: 	R240 G65 B135\\
HEX: 	#F04187\\
CMYK: 	C5 M90 Y10 K0\\
SPOT: 	7424C\\

**Lenovo Blue**\\ 
RGB: 	R62 G141 B221\\
HEX: 	#3E8DDD\\
CMYK: 	C71 M37 Y0 K0\\
SPOT: 	279C\\

**Lenovo Green**\\
RGB: 	R106 G195 B70\\
HEX: 	#6AC346\\
CMYK: 	C61 M0 Y95 K0\\
SPOT: 	360C\\

**Secondary colours**\\ 
Accent colours for typography only. \\ 
 
**Lenovo Black**\\ 
RGB: 	R0 G0 B0\\
HEX: 	#000000\\
CMYK: 	C20 M0 Y0 K100\\
SPOT: 	Black C\\

**Lenovo Medium Grey**\\ 
RGB: 	R111 G113 B112\\
HEX: 	#6F7170\\
CMYK: 	C57 M47 Y48 K14\\
SPOT: 	424C\\

**White**\\ 
RGB: 	R255 G255 B255\\
HEX: 	#FFFFFF\\
CMYK: 	C0 M0 Y0 K0\\
 

**Brand guidelines can be found here:**\\ 
Clients/Lenovo/_Brand Elements/Guidelines/CURRENT Lenovo_Guidelines_Downloaded 06.09.19.pdf

Revere WIKI - Studio

User Tools

Site Tools

Page Tools