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brand_summary_-_netapp
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| + | ======NetApp Brand Summary====== | ||
| + | ---- | ||
| + | |||
| + | **Fonts**\\ | ||
| + | **Primary font**\\ | ||
| + | Beatrice Regular (feature paragraphs and smaller details)\\ | ||
| + | Beatrice Medium (headings)\\ | ||
| + | Beatrice Semibold (button text and highlight copy)\\ | ||
| + | |||
| + | Tracking: +10; Kerning: Metrics; Leading: x1.3\\ | ||
| + | |||
| + | |||
| + | **Secondary font**\\ | ||
| + | Helvetica Neue Regular (body copy and smaller details)\\ | ||
| + | Helvetica Neue Bold (headings and highlighting text)\\ | ||
| + | |||
| + | |||
| + | |||
| + | **Arial** Regular and Bold can be used if Beatrice and Helvetica Neue are unavailable. \\ | ||
| + | |||
| + | |||
| + | **Logo usage**\\ | ||
| + | N (icon)\\ | ||
| + | Make sure the clearance around the logo is equal to the size of N (icon).\\ | ||
| + | The NetApp logo is also available in solid white.\\ | ||
| + | |||
| + | **Primary colours**\\ | ||
| + | |||
| + | **Black**\\ | ||
| + | RGB: R0 G0 B0\\ | ||
| + | HEX: #000000\\ | ||
| + | CMYK: C100 M100 Y100 K100\\ | ||
| + | SPOT: Pantone Black 6 U\\ | ||
| + | |||
| + | |||
| + | **White**\\ | ||
| + | RGB: R255 G255 B255\\ | ||
| + | HEX: # | ||
| + | CMYK: C0 M0 Y0 K0\\ | ||
| + | |||
| + | |||
| + | |||
| + | **Mitel Gray**\\ | ||
| + | RGB: R128 G130 B133\\ | ||
| + | HEX: #808285\\ | ||
| + | CMYK: C0 M0 Y0 K60\\ | ||
| + | SPOT: Pantone Cool Gray 8 C\\ | ||
| + | |||
| + | |||
| + | **Secondary colours**\\ | ||
| + | |||
| + | **Green**\\ | ||
| + | RGB: R101 G208 B151\\ | ||
| + | HEX: #65D097\\ | ||
| + | CMYK: C55 M0 Y51 K0\\ | ||
| + | SPOT: Pantone 353U\\ | ||
| + | |||
| + | |||
| + | **Blue**\\ | ||
| + | RGB: R92 G196 B255\\ | ||
| + | HEX: #5CC4FF\\ | ||
| + | CMYK: C70 M3 Y1 K0\\ | ||
| + | SPOT: Pantone 2190U\\ | ||
| + | |||
| + | |||
| + | **Peach**\\ | ||
| + | RGB: R255 G188 B163\\ | ||
| + | HEX: #FFBCA3\\ | ||
| + | CMYK: C0 M28 Y29 K1\\ | ||
| + | SPOT: Pantone 162U\\ | ||
| + | |||
| + | |||
| + | **Yellow**\\ | ||
| + | RGB: R255 G247 B70\\ | ||
| + | HEX: #FFF746\\ | ||
| + | CMYK: C0 M0 Y81 K0\\ | ||
| + | SPOT: Pantone 102U\\ | ||
| + | |||
| + | **Purple**\\ | ||
| + | RGB: R180 G134 B255\\ | ||
| + | HEX: #B486FF\\ | ||
| + | CMYK: C40 M51 Y0 K0\\ | ||
| + | SPOT: Pantone 265U\\ | ||
| + | |||
| + | |||
| + | **Gray**\\ | ||
| + | RGB: R204 G204 B204\\ | ||
| + | HEX: #CCCCCC\\ | ||
| + | CMYK: C23 M17 Y18 K0\\ | ||
| + | SPOT: Pantone Cool Gray 3 U\\ | ||
| + | |||
| + | |||
| + | **RGB colours can be found here: **\\ | ||
| + | Clients/ | ||
| + | |||
| + | **Brand guidelines can be found here: | ||
| + | Clients/ | ||
| + | |||
brand_summary_-_netapp.txt ยท Last modified: 2021/09/29 16:31 by karen.clark
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