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brand_summary_-_mitel
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| + | ======Mitel Brand Summary====== | ||
| + | ---- | ||
| + | |||
| + | **Fonts**\\ | ||
| + | **Primary font**\\ | ||
| + | Museo Sans 100, 300, 500 & 700\\ | ||
| + | Museo Sans should be used exclusively as a headline and subhead font in both print and digital. \\ | ||
| + | |||
| + | |||
| + | **Interactive Font**\\ | ||
| + | Arial and Arial Bold\\ | ||
| + | To be used when Museo Sans is not available. For use in PowerPoint, Word and Excel. \\ | ||
| + | |||
| + | |||
| + | **Secondary Font **\\ | ||
| + | Museo Slab 500\\ | ||
| + | May be used sparingly where design emphasis is needed – such as subheads or pull quotes.\\ | ||
| + | |||
| + | |||
| + | **Logo usage**\\ | ||
| + | Clearance around the logo is equal to the height of the Mitel ‘M’ in the logo.\\ | ||
| + | Logo with tagline should be used wherever possible – please refer to pages 12-13 of brand guidelines for more info on minimum sizes and when to use without tagline.\\ | ||
| + | Also available in white and blue, black, and white.\\ | ||
| + | |||
| + | **Primary colours**\\ | ||
| + | **Mitel Dark Blue**\\ | ||
| + | RGB: R21 G50 B95\\ | ||
| + | HEX: #15325F\\ | ||
| + | CMYK: C100 M57 Y10 K60\\ | ||
| + | SPOT: Pantone 295C\\ | ||
| + | |||
| + | |||
| + | **Mitel Light Blue**\\ | ||
| + | RGB: R204 G82 B153\\ | ||
| + | HEX: # | ||
| + | CMYK: C74 M21 Y0 K0\\ | ||
| + | SPOT: Pantone 299C\\ | ||
| + | |||
| + | |||
| + | **Mitel Gray**\\ | ||
| + | RGB: R128 G130 B133\\ | ||
| + | HEX: #808285\\ | ||
| + | CMYK: C0 M0 Y0 K60\\ | ||
| + | SPOT: Pantone Cool Gray 8 C\\ | ||
| + | |||
| + | |||
| + | **Black**\\ | ||
| + | |||
| + | **White**\\ | ||
| + | |||
| + | **Secondary colours**\\ | ||
| + | Refer to page 17 of guidelines for tints of grey that can be used as tertiary colours. \\ | ||
| + | |||
| + | **Light Blue**\\ | ||
| + | RGB: R190 G217 B237\\ | ||
| + | HEX: #BED9ED\\ | ||
| + | CMYK: C24 M1 Y1 K30\\ | ||
| + | SPOT: Pantone 2975C\\ | ||
| + | |||
| + | **Green**\\ | ||
| + | RGB: R65 G173 B73\\ | ||
| + | HEX: #41AD49\\ | ||
| + | CMYK: C75 M5 Y100 K0\\ | ||
| + | SPOT: Pantone 347C\\ | ||
| + | |||
| + | |||
| + | **Orange**\\ | ||
| + | RGB: R255 G115 B0\\ | ||
| + | HEX: #FF7300\\ | ||
| + | CMYK: C0 M68 Y100 K0\\ | ||
| + | SPOT: Pantone 151C\\ | ||
| + | |||
| + | |||
| + | **Red**\\ | ||
| + | RGB: R236 G56 B49\\ | ||
| + | HEX: #EB3530\\ | ||
| + | CMYK: C1 M93 Y89 K0\\ | ||
| + | SPOT: Pantone 179C\\ | ||
| + | |||
| + | **Blue**\\ | ||
| + | RGB: R39 G115 B186\\ | ||
| + | HEX: #0074CD\\ | ||
| + | CMYK: C82 M54 Y0 K0\\ | ||
| + | SPOT: Pantone 660C\\ | ||
| + | |||
| + | |||
| + | **Colours can be found here: **\\ | ||
| + | Clients/ | ||
| + | |||
| + | **Brand guidelines can be found here: | ||
| + | Clients/ | ||
| + | |||
brand_summary_-_mitel.txt · Last modified: 2021/09/29 16:23 by karen.clark
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