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brand_summary_-_dynabook
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| + | ======Dynabook Brand Summary====== | ||
| + | ---- | ||
| + | |||
| + | **Fonts**\\ | ||
| + | **Primary font**\\ | ||
| + | Myriad Pro Light OT (headlines and body copy)\\ | ||
| + | Myriad Pro Regular OT and Semibold OT (subheads)\\ | ||
| + | |||
| + | |||
| + | **Digital font**\\ | ||
| + | Arial and Arial Bold (web safe font for use on landing pages, emails, PowerPoint presentations and web banners)\\ | ||
| + | |||
| + | |||
| + | **Logo usage**\\ | ||
| + | Logo clearance is equal to the size of the square element of the symbol mark within the logo.\\ | ||
| + | Smallest size should be width 20mm or 58 pixels (height of symbol mark). \\ | ||
| + | The symbol mark can be used by itself. \\ | ||
| + | Logo can only be used in black, grey or white.\\ | ||
| + | |||
| + | |||
| + | **Primary colours**\\ | ||
| + | **Black**\\ | ||
| + | RGB: R0 G0 B0 \\ | ||
| + | HEX: # | ||
| + | CMYK: C0 M0 Y0 K100\\ | ||
| + | |||
| + | **White**\\ | ||
| + | RGB: R255 G255 B255\\ | ||
| + | HEX: # | ||
| + | CMYK: C0 M0 Y0 K0\\ | ||
| + | |||
| + | **Dynabook Blue**\\ | ||
| + | RGB: R0 G161 B154\\ | ||
| + | HEX: # | ||
| + | CMYK: C80 M5 Y0 K0\\ | ||
| + | |||
| + | **Secondary colours**\\ | ||
| + | Refer to brand guidelines page 8 for further Device Category Palette. \\ | ||
| + | |||
| + | **Dynabook Blue 80%**\\ | ||
| + | RGB: R75 G189 B237\\ | ||
| + | HEX: # | ||
| + | CMYK: C64 M4 Y0 K0\\ | ||
| + | |||
| + | **Dynabook Blue 50%**\\ | ||
| + | RGB: R162 G215 B246\\ | ||
| + | HEX: # | ||
| + | CMYK: C40 M2 Y0 K0\\ | ||
| + | |||
| + | **Dynabook Dark Grey**\\ | ||
| + | RGB: R212 G213 B212\\ | ||
| + | HEX: # | ||
| + | CMYK: C20 M14 Y16 K0\\ | ||
| + | |||
| + | **Dynabook Grey**\\ | ||
| + | RGB: R232 G231 B231\\ | ||
| + | HEX: # | ||
| + | CMYK: C11 M8 Y9 K0\\ | ||
| + | |||
| + | **Brand guidelines can be found here: | ||
| + | Clients/ | ||
| + | |||
| + | Note: Recent update – Dynabook should now always appear in copy with an uppercase D, rather than dynabook as seen in the brand guidelines. \\ | ||
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brand_summary_-_dynabook.txt · Last modified: 2021/09/29 15:58 by karen.clark
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