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--- brand_summary_-_avanade [2021/09/08 15:57]
karen.clark created
+++ brand_summary_-_avanade [2021/09/08 16:03] (current)
karen.clark
@@ Line 7: / Line 7: @@
 Segoe Regular (used for context, subheads)\\
 Segoe Semi Bold (used for emphasis, legibility)\\
+**Digital font**\\
+Arial \\
+Arial Bold\\
+Body copy should be **dark grey**, not black. Headlines should be **sentence case.** \\
+**Logo usage**
+Make sure the wave icon is no smaller than 23 pixels on screen and 8mm in print.
+The logo is also available in white out and mono.
+Clearance around the Avanade logo should be the wave icon scaled to 40%. \\
+**Dominant elements**
+Dominant elements of creative pieces (covers, hero images, etc) should feature the Avanade waves. Either use a cause wave or trim wave. Vertical waves can be used at 1/3, 1/2 or 2/3 of the way across a landscape page.\\
+**Primary colours**\\
+**Avanade Orange**\\
+RGB: R255 G88 B0 \\
+HEX: #FF5800\\
+CMYK: C0 M65 Y95 K0\\
+SPOT:  Pantone 158\\
+**Avanade Dark Orange**\\
+RGB:       R204 G70 B0\\
+HEX:       #DC4600\\
+CMYK:    C1 M74 Y100 K7\\
+SPOT:     Pantone 159\\
+**Avanade 80%**\\
+RGB:      R51 G51 B51\\
+HEX:      #333333\\
+CMYK:   C0 M0 Y0 K80\\
+**Avanade 70%**\\
+RGB:      R76 G76 B76\\
+HEX:      #4C4C4C\\
+CMYK:   C0 M0 Y0 K70\\
+**Avanade 60%**\\
+RGB:      R102 G102 B102\\
+HEX:       #666666\\
+CMYK:    C0 M0 Y0 K60\\
+**Avanade 50%**\\
+RGB:      R127 G127 B127\\
+HEX:      #7F7F7F\\
+CMYK:   C0 M0 Y0 K50\\
+**Avanade 40%**\\
+RGB:       R153 G153 B153\\
+HEX:       #999999\\
+CMYK:    C0 M0 Y0 K40\\
+**Avanade 30%**\\
+RGB:       R178 G178 B178\\
+HEX:        #B2B2B2\\
+CMYK:     C0 M0 Y0 K30\\
+**Avanade 20%**\\
+RGB:     R204 G204 B204\\
+HEX:      #CCCCCC\\
+CMYK:   C0 M0 Y0 K20\\
+**Avanade 10%**\\
+RGB:      R237 G237 B237\\
+HEX:      #E5E5E5\\
+CMYK:   C0 M0 Y0 K10\\
+**Primary gradients**\\
+**Solar**\\
+RGB: 	R255 G215 B0\\
+HEX: 	#FFD700\\
+CMYK: 	C0 M11 Y80 K0\\
+RGB: 	R255 G88 B0\\
+HEX: 	#FF5800\\
+CMYK: 	C0 M65 Y95 K0\\
+**Luminous**\\
+RGB: 	R255 G180 B20\\
+HEX: 	#FFB414	\\
+CMYK: 	C0 M35 Y100 K0\\
+RGB: 	R255 G88 B0\\
+HEX: 	#FF5800\\
+CMYK: 	C0 M65 Y95 K0\\
+**Brand guidelines can be found here:**\\
+Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Brand Summary Guidelines.pdf \\
+**Colour guidelines can be found here:**\\
+Clients/Avanade/_Brand elements/Brand guidelines/Brand Elements 2020-21/Color Guidelines.pdf\\
+**Gradients and Waves can be found here:**\\
+Clients/Avanade/_Brand elements/Wave/Wave Assets\\

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