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| + | Video length: Can be up to 12 hours, recommendation is no longer than 3 minutes | ||
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| + | ===Remarketing – All Channels === | ||
| + | |||
| + | A key element of any paid media campaign is remarketing, | ||
| + | Remarketing is contacting users that have visited pages or completed actions that are relevant to your campaign. We would always suggest starting to build the audience prior to a campaign starting. | ||
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| + | As you are contacting known users, typically the CTR will be higher, however this is dependent on a high number of users fulfilling the criteria for your remarketing audience. You can remarket users from any activity, if they fulfil your criteria. The criteria could be setup proactively to start future conversations / opportunities. | ||
| + | The various channels have different minimum thresholds to remarket: | ||
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| + | • Google Ads – 100 users | ||
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| + | • Twitter – 500 users | ||
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| + | • Facebook – 1,000 users | ||
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| + | • LinkedIn – 300 members | ||
| + | |||
| + | ===Reporting=== | ||
| + | |||
| + | The reporting template is saved here: **\\10.1.28.2\Company\Resources\Digital Services\Templates** | ||
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| + | The key objective of the reporting is to provide analysis on the performance. We pride ourselves on our optimisation and how we tightly manage the campaigns, the reporting provides an opportunity for us to demonstrate what we have optimised and how this has improved results. | ||
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| + | The key element of the reporting is interpreting results and more importantly, | ||
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| + | We typically offer reporting using a standard PPT and starting to move to a more dynamic Data Studio reporting model. This provides significant efficiencies in how we can report. The data is automatically pulled into Data Studio, removing any manual input, and allowing us to focus on the real value – the insight. Therefore, reporting via Data Studio is more profitable and should be considered on all campaigns where applicable. At the start of the campaign please consider the success metrics and how the reporting can demonstrate whether they have been achieved. | ||
| + | |||
| + | === Summary === | ||
| + | |||
| + | The purpose of this guide is to inform about the various PPC advertising options and how they can be utilised to support our clients. | ||
| + | |||
| + | Also, the guide should give guidance as to where the digital team requires information and input from the Client Services team before a proposal can be created. | ||
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| + | For further information, | ||
pcc_how_to_guide.1644252830.txt.gz · Last modified: 2022/02/07 16:53 by rebecca.miles
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